HONU AIR

This mock branding suite for Hawaiian airlines is focused on the community that Hawaiian airlines serves, and what is most important to them. Honu, meaning blue sea turtle is one of the many coveted animals residing in Hawaii, and has been used as a symbol for balance, prestige, and class.  Similarly, this rebrand, Honu air, focuses on a refreshing color pallet, and sustainably sourced building materials for their plane interiors, and accompanying materials. 

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The logo and universal pattern are reminiscent of wings and similarly, a turtle's arms. The pattern is arranged in such a way to relate it to a recycling symbol, promoting the airline's core value of sustainability.